02 / Product engineering
A website that brings in enquiries, not just compliments
I design and build fast, lightweight business websites, online stores and landing pages, with honest technical SEO foundations and analytics that show what actually works.
Most company websites follow the same recipe: a purchased theme, a heavy page builder, a dozen plugins — and a site that takes seconds to load, falls apart on phones and produces no enquiries at all. Looks are the easy part. The hard part is what you don't see: speed, structure, accessibility and the SEO groundwork that decides whether customers ever find the site.
I build websites as a software engineer, not a page-builder operator. The code is light and clean, performance is measured before launch and after it, and every page is designed around a specific business goal: a form enquiry, a phone call, a sign-up, an order. You talk directly to me, from the first conversation through design and launch to ongoing care.
I work with businesses in Bydgoszcz and the surrounding area, including on site, and remotely with clients across Poland. Either way you get the same thing: a frank conversation about what the website can realistically achieve, a transparent quote, and a site you actually own — domain, hosting and every login included.
What the service covers
Business, personal-brand and landing pages
Service and company websites, personal-brand sites, portfolios and campaign landing pages, all designed around one thing: visitors should understand what you offer and have an easy way to get in touch.
- Company and service sites with a well-planned offer structure
- Personal-brand and portfolio sites
- Landing pages for ad campaigns
- Multilingual sites
Online stores
Stores sized to the business: from a simple shop with a few dozen products to solutions integrated with inventory, payments and shipping. I match the platform to the need, not the other way round.
Redesigns, performance and accessibility
Modernizing existing sites: a fresh design without losing Google visibility, speeding up slow pages, fixing how the site behaves on phones and improving accessibility so every customer can use it.
- Redesign that preserves search rankings
- Speed and Core Web Vitals optimization
- Responsive behaviour on every device
- Accessibility improvements (WCAG)
Technical SEO, analytics and local visibility
The groundwork Google visibility actually depends on: correct page structure, structured data, sitemaps, speed and indexing. Plus analytics that show where enquiries come from, and local SEO foundations for businesses serving customers in and around Bydgoszcz.
CMS, hosting and ongoing care
A CMS that lets you edit content yourself, configuration of domain, hosting, SSL and business email, plus ongoing care: updates, backups, monitoring and small changes without waiting weeks for them.
Typical situations
- 01
The site looks fine, but it hasn't produced a single enquiry in months and nobody knows why.
- 02
A page-builder site takes several seconds to load on a phone, and phones are where most of your customers are.
- 03
Competitors from Bydgoszcz show up above you in Google even though your offer is stronger.
- 04
Someone built the site years ago, nobody has access to the domain or hosting, and no one knows how to change anything.
What you can count on
A site built around a defined goal, with forms, analytics and conversion tracking from day one.
Light, clean code with no page-builder bloat: fast today and inexpensive to maintain for years.
Domain, hosting and every account registered to you, not to the contractor.
Technical SEO done honestly: structure, metadata, speed and indexing, with no promises of a “number one spot in Google”.
Technologies
- Next.js
- React
- TypeScript
- Tailwind CSS
- WordPress
- Vercel
Questions about this service
Scope varies a lot, from a landing page to a store with integrations, so I don't quote misleading 'from' prices. After a free conversation you get a specific quote with the scope and timeline written out. You pay for an agreed result, not an open-ended hourly meter.
It depends on who will work with the content, how often, and how much speed matters. WordPress makes sense when a team edits content daily and knows the tool; a custom-built site wins on performance, security and maintenance costs. I advise based on your situation rather than a single preferred answer.
Yes. I configure the domain, hosting, SSL certificate and business email, with every account set up in your name or your company's. At the end you receive the full set of credentials with short documentation — nothing stays tied to the contractor.
No one can honestly guarantee Google rankings, and I'd be wary of anyone who promises them. What I take responsibility for is the technical groundwork: speed, structure, metadata, indexing and local SEO foundations, including a properly configured business profile. That is the precondition for good visibility; the ongoing work on content is a process I can advise on.
Related services
Let's talk about a website that pays for itself
The first conversation is free. If you already have a site, I start with a short assessment of where it stands; if not, with questions about the customers it should bring in. Afterwards you get a proposed approach and a specific quote.
- Phone
- +48 573 021 012