Social media and paid campaign management, end to end

It depends on the scope: how many platforms, how many posts a month, whether we also run paid campaigns and how many, and how much of the material you prepare yourselves. That is why we do not publish a price list of packages. After a free consultation and a look at your channels we prepare an offer in which the scope and the service fee are written down before anything starts. The ad budget is a separate line, which we agree together.

No. They are two separate lines. The ad budget is the money paid for ad delivery, and it goes to the platform — Meta or TikTok — from your payment method on the ad account. The service fee pays for our work: the plan, publishing, setting up and running the campaigns, optimisation and reports. That way the ad account shows every złoty spent on ads, and the offer shows what the work costs.

We run paid campaigns in Meta Ads — Facebook and Instagram — and in TikTok Ads. We run company profiles on Facebook, Instagram, TikTok and LinkedIn. Google Ads campaigns are discussed case by case: if search makes more sense for you than social media, we will say so on the consultation.

Yes, and it is often the best choice: footage of your company, your team and your work is more credible than stock photography. We suggest what is worth filming, adapt the material to each platform's format, write the captions and publish. We do not do professional video production or photo shoots — if a campaign needs one, we say so plainly and help you plan what to commission.

Yes. We run Facebook and Instagram campaigns in Meta Ads: we set up the ad account and on-site conversion tracking, build the campaign structure and audiences, set up remarketing, test creatives and move budget to where a result costs least.

Yes. We build TikTok Ads campaigns on short, vertical video — including footage you record yourselves. We set up the account and tracking, launch with several variants and scale the ones with the lowest cost per result. On the consultation we also tell you whether TikTok suits your customers at all.

Yes. If you run the profiles yourselves, or someone else does, we can take on the paid campaigns alone: setup, management, optimisation and reporting. We then agree where the creatives come from and who owns the organic content, so the campaigns and the profile speak with one voice.

Yes, and in that arrangement each half works for the other: the posts show which content holds people's attention, and the campaigns put that content in front of people who could become customers. One team plans the content and the budget, so what the ads teach goes into the next content plan instead of a drawer.

At the start we agree what counts as a result: a form enquiry, a call, a purchase, a sign-up. The report shows how many of those the campaigns and posts produced, what each one cost, how much budget was spent and what we are changing next period. We agree the reporting rhythm together — monthly, for example. You have access to the ad accounts throughout, so every figure in the report can be checked at the source.

We do not quote a single figure, because it depends on the goal, the industry, the geographic reach and what a new customer is worth to you. A starting budget has to let the platform gather enough data to compare variants and draw conclusions — a small budget spread across many campaigns answers no question at all. We prepare a budget recommendation for the first period after the consultation and a look at your channels, and the decision is yours.